Leading the charge on unfair reporting

  • by Anna Tomlinson

Leading the charge on unfair reporting

Earlier this month, you may have seen news reports on a new study published by the UN’s Intergovernmental Panel on Climate Change (IPCC), about land use around the world.

The report looked at dozens of land use practices across the globe, over time, analysing each with its current and potential impact on climate change.

It makes clear that it’s essential to reduce greenhouse gas emissions from ALL sectors, if we are to keep global temperature rise below a 2°C increase. It states food security will be a future challenge, and sustainable land management is an essential practice that must be deployed across all industries.

 

Our commitment to climate change

We couldn’t agree more with this. We know that we must all do what we can to help reduce our impact on the world and minimise climate change.

It’s one of the reasons why we’re joining the NFU in committing to net zero greenhouse gas emissions from agriculture by 2040. And why’re championing new technologies and practices to help maximise efficiencies in dairy production, whilst reducing herd sizes and helping to support the health and wellbeing of our cows.

And, as NFU president Minette Batters states: “It is clear that the IPCC recognises the important role animal products play in a balanced diet, and when produced sustainably in low greenhouse gas-emission systems, it is actually part of the solution to climate change.”

Over 65% of UK farmland is best suited to growing grass. This grass is a huge store of carbon, taking harmful emissions out of the air. It can then be fed to our cows in a sustainable way to help feed us with the essential nutrients we need in a well-rounded natural cycle.

Cows are also needed to break down cellulose, a carbohydrate generated by plants and trees as a by-product of photosynthesis. Humans cannot break it down themselves.

 

Biased reporting from the BBC

Despite all of these facts, and the IPCC report itself recognising the importance of a well-balanced diet complete with animal products like milk, the BBC and other media have used the report to inflate calls to switch to a plant-based diet.

Frustratingly, they have ignored other sides of the debate, omitted information from the report, and simply focused on a news article that demonises dairy and meat producers for their cows which produce methane and are causing climate change.

Of course, this is simply not the case.

We’re calling on the BBC to apologise for its unfair, biased reporting.

And we want you to join us.

We have created a letter of complaint which we’d love to share with you.

Simply download it and add your name. You can use it to submit your complaint online or send it to:

BBC Complaints
PO Box 1922
Darlington
DL3 0UR

The BBC has responded to some complaints already, but we do not believe this goes far enough. They have failed to amend the report in question to ensure it is fair and well-balanced.

Our dairy industry is an essential part of life in Britain. And cow’s milk is vital for a healthy and well-balanced diet to the vast majority of the population.

We are doing our bit for climate change – and we want to be treated fairly.

Download Full Report




Join us on social!